Social Responsibility

We believe in the importance of organizations contributing positively to the society. WHAT’sIN has developed and improved a network-level activity system to get over food waste in a socially responsible manner. As we fix a time limit for all fruits and vegetables, those which have passed the deadlines will be donated to our charity partners. Throughout the years and on a weekly basis, we have been donating to FOOD-CO and Food For Good , two recognized associations, responsible for preparing meals to underprivileged communities in Hong Kong.

Food For Good is a Hong Kong based non-profit organization committed to promoting and facilitating food waste reduction in Hong Kong through redistribution of surplus food and recycling of food waste.

FOOD-CO, is a Hong Kong based association soliciting resources for poverty alleviation. FOOD-CO nurtures a culture of save and share, with an aim to reduce food waste and creating a better living environment in the city. At our level, we contribute through fruit and vegetable donations.