Our Story

WHAT’sIN was created in 2017 by two French Entrepreneurs living in Hong Kong for years and both passionate about fresh and organic food.

They started working with some of the best local hotels and restaurants providing premium tropical fruits from the French territory of Reunion Island. Their distribution then expanded to membership clubs and high-end supermarkets.

It’s was during one of these promotional events in supermarkets that the idea of WHAT’sIN emerged. They realized that while there is a high demand for quality fruits and veg, the fruits / veg available in Hong Kong are overpriced. On top of that, most of the fruits / veg are loaded with chemicals and over packaged. WHAT’sIN was born to change this situation!

By proposing a Surprise Fruit / Veg box, we are able to serve our customers the best produce available: seasonal, organic, farm fresh and with minimum waste.