ORIGINS

Introducing additional fruit and veggies varieties in Hong Kong, we take pride in presenting unique, tasty and healthy fresh fruits grown under Reunion Island and Western Europe skies. 

AUTHENTIC AND TRACEABLE FRUITS & VEGGIES

We carefully source authentic and premium fruits & veggies coming from either sustainable agricultural practice or organic productions. We always indicate certifications tied to our fruits & veggies. Each of our produce is a reflection of the valuable traditional know-hows and signature flavors of its original regions. 

GROWN IN REMOTE ENVIRONMENTS

Reunion Island, which is listed as UNESCO World Heritage site, benefits from unique geographical position, micro-climates and fertile ground, rich in volcanic sediments.

Other places, such as the district of Valencia in Spain, is registered as “Protected Geographical Indications” given by European Union for the denomination "citricos valencianos" (Valenciana citrus). The oranges, lemons and limes from this region are known to be exceptional, having high juice content with a perfect balance of sweet and tart.

AFFORDABLE TASTY FRUITS & VEGGIES, AT LAST!

How many times did you ask yourself why it is so difficult to find tasty and healthy fruits & veggies at a reasonable price in Hong Kong? For equivalent premium quality or certifications, WHAT’sIN produce offer is 30 to 40% cheaper than what is proposed in retail in Hong Kong. We strive to provide everyone with access to quality fruits and vegetables at a reasonable price.

With WHAT’sIN fruits and vegetables, we want to contribute to a richer and healthier food life in Hong Kong while ensuring traceability and affordability of our produce.