CARBON OFFSET.

1. OUR COMMITMENT TO THE PLANET

It is said that every big journey starts with a little step.

When we launched WHAT'sIN, we decided to be consistent with who we are and with the overall direction that individuals but also companies should take to mitigate their impact on the planet.

Since the beginning, our DNA reflects concrete commitments from our company to:

• Offer a healthy and credible fresh produce alternative with Euro Organic Certified fruits and vegetables,
• Favor recyclable and biodegradable packaging while minimizing usage of plastics,
• Dedicate part of our materials to local charities in order to decrease food waste production and contribute to poverty reduction in Hong Kong.

However, we also knew that the nature of our activities - fresh food import and distribution - implied that we would generate higher carbon emissions than if we were to source conventional productions in Hong Kong or Mainland China. We always wanted to offset these unavoidable inbound logistics emissions but there was only so much we could do with our resources and good will at that time. 

2. CARBON NEUTRAL CERTIFICATION

Some time has passed and we are now proud to finally reach what we consider as a milestone. Since October 2021, WHAT'sIN offsets its CO2e emissions with the support of ClimatePartner, a renowned and credible organization that certifies our carbon emissions calculations, advises us on how to improve our practices as well as help us to offset our carbon emissions on a monthly basis. 

We are now certified:

The scope of this certification is that we now offset our CO2e emissions generated by:

• The transport of our products purchased from the suppliers place we source them to the doorstep of our clients in Hong Kong;
• The production and the shipping of our packaging (as well as the one of our sister company Cheese Club) from Mainland China to Hong Kong.

For more details on the methodology and calculations, please refer to our Certification Methodology page. 

3. WHATs'IN CO2e EMISSIONS

WHAT'sIN CO2e emissions that have been offset since October 2021 equal 212,688 kg.

For more details, please refer to our ID-Emissions tracking page.   

4. THE CARBON OFFSET PROJECT

The project we are investing in is about Myanmar Stoves Campaign. 

Myanmar has one of the fastest rates of deforestation in the world. As the forests disappear, the price of wood gets higher, driving more and more families into energy poverty. Rural families in Myanmar spend as much as 40% of their income - or the time equivalent - on purchasing or collecting firewood.

With new cookstoves, as the efficiency is better, this high amount of wood can be reduced by 50%, reducing both pressure on household expenditure on fuel and forests: saving the equivalent of 2.5 tons of wood per year and per stove.

Besides, indoor cooking on inefficient stoves is a silent killer. Air pollution from domestic cooking is responsible for the premature deaths of over 4 million people a year - more than HIV Aids and malaria combined. Air pollution is reduced by 80%, improving the health and safety of the whole community: The heat and smoke are retained in the central section of the stove, providing a much cleaner method of cooking than an open fire. Also, sparks do not escape the combustion chamber, greatly reducing the risk of a household fire. 

It is a milestone for us but also for Hong Kong as we will be the first to offset our CO2e emissions related to our inbound logistics and packaging manufacturing in our industry. We hope that it will inspire other market players and will always be transparent in what we do and challenge ourselves to do and be better.

Your WHAT'sIN Team

** For more details about our climate neutrality commitments and strategy, we are available at cs@whatsin.hk or on whatsapp at +852 6018 9221 **